The sciency name is odor-evoked memory but we call it Aroma Memory.

Aroma Memory is unique compared to all other kinds of memory experiences. Our amazing bodies anchor smells to certain emotions or moments or people, these are powerful and permanent. 

 Using our products you can now create your own Aroma Memories and then trigger these memories to:

reduce stress - calm anxiety - increase memory - get study and homework support - invite joy - balance emotions - better sleep 

Blog posts

Why is smell so strongly linked to memory?

Why is smell so strongly linked to memory?

  Question…...Have you ever walked down the street and caught the whiff of a familiar scent in the air? In a flash, this scent catapults you back ...
Why I Hate the Word Smart

Why I Hate the Word Smart

My son is in the midst of secondary school entrance exams. At 11 years old he is experiencing the cruel world of selection and all that goes along ...

Why the Smell of Lavender Makes me Happy.

My Lavender Aroma Memory

When I was a child, I stayed at my grandmother's house over the summers. I loved my grandmother, and whenever I was in her home, I felt content and protected. My grandmother would dry lavender and place small bags of it in her linen drawers. At night I would go to sleep wrapped in the subtle sweet smell that lingered in the sheets. So it makes sense that as an adult whenever I smell of lavender, it triggers a powerful memory of being in that house and feeling loved and peaceful. 

That is a POSITIVE AROMA MEMORY that cannot be erased. 
I own that memory. 

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